The OPTIMAL SYSTEMS group of companies takes a favorable view of this year’s CeBIT. The provider of the Enterprise Content Management solution saw fewer visitors in the corridors of halls 3 and 7, but was able to hold very productive talks with decision-makers. The trade fair concept was well received: The restaurant, specially built for CeBIT and offering a new menu each day, was not only praised by communication experts in the same breath as the excellent stand construction concepts from Deutsche Telekom and Deutsche Bundesdruckerei, but was also used extensively by trade visitors to discuss with the ECM experts how they can drive digital transformation in their own companies or public institutions.
“Our conclusion on CeBIT 2016 is pragmatic: following successful optimizations by Deutsche Messe aimed at modernizing CeBIT, we expected a few more visitors,” says Sven Kaiser, Business Unit Manager Marketing at OPTIMAL SYSTEMS. “On the other hand, the talks, especially with department heads, were more concrete than before and led to more follow-up appointments and presentations being arranged. Whether the quality of talks can compensate in terms of sales for the drop in traffic of around twelve percent at the main booth, remains to be seen in the coming months. Trade fairs will have to reinvent themselves.”
In line with the motto “There’s no end of digitalization,” the ECM experts, together with interested trade visitors from a wide range of industries, found out how they can efficiently implement the concept of the digital workplace (one of the using enaio®. In many conversations, it became more than apparent that companies still have a lot of homework to do before tackling issues such as the Internet of Things (IoT) or Industry 4.0. “If employees still have to print out applications in order to present them to their boss, or if transaction processing is still focused on paper-based circular folders, then this shows that there is still a lot to be done in the ECM sector,” says Sven Kaiser. “Digitalization has to begin with your own documents and end with the networking of all sources of information. Only in this way can digital transformation be carried out authentically, and bring positive changes to the foundations of any company’s strategy, structure, culture, and processes.”
OPTIMAL SYSTEMS was joined at the booth in hall 3 by technology partners such as SMASHDOCs and Insiders. The software solutions from SMASHDOCs, which enable users to collaborate on a single document while recording all changes seamlessly and transparently, met with a great deal of attention from trade visitors. SMASHDOCs and OPTIMAL SYSTEMS are currently in a development partnership to evaluate how the technology can be best integrated into the enaio® suite. Insiders presented its intelligent invoice processing software solutions, which allow users to automatically extract business-relevant content from documents with the help of artificial intelligence technologies. As in previous years, the cooperation partners AWP consult, bpi solutions, CSW, smartPS, and TROPPER DATA SERVICE also maintained an active presence at the OPTIMAL SYSTEMS booths.